The other 10%
Buyer
psychology.
Understand before you persuade.
Buyer psychology isn't about convincing someone to buy or sell.
It's understanding the person, what they're trying to accomplish, and whether the move actually makes sense for them.
Buy • Wait • Sell • Stay
The biblical foundation
“Don’t look out only for your own interests, but take an interest in others, too.”
Philippians 2:4 (NLT)
Client before
commission.
Sometimes serving the client means helping them do the deal.
Sometimes it means telling them:
Don't do the deal.
Understand the person
↓
Understand the goal
↓
Serve their interest
↓
Help them decide
The Blueprint
The Word → The Person → The Client
The 80% builds the person.
Buyer Psychology teaches that person how to understand and serve the client.
Systems help you execute.