The 20% — The Skill
10 Sales Skills to Master
Real Estate Edition
The foundational sales skills every Realtor should understand — applied to real estate.
Based on sales principles taught by Andy Elliott.
Real estate application by Kenneth Toppin.
The 10 skills
01
Certainty
02
State
03
Questions
04
Real Pain
05
The Gap
06
Outcome
07
Tonality
08
Value
09
Objections
10
Ask for the Sale
Applied to what Realtors actually face
Listing appointments • Buyer conversations • Prospecting • Objections • Client conversations
The full real estate application is in the download.